Chapter 43

Wine&Vibe and Crimson Meadow, the two largest wine company in the West have a new project together, which called: "Luxury for Everyone." The aim of this project is to enlarge the companies' influence and to gain enormous profit. 1/8 of the profit will go the the charities, which will improve both of the companies' images. Project began after Chadwick and Adira married each other. Since then, they started to work for the new wine that the developed for almost half of the year. And now, branding their wine will be the next step before launching. A brand is all about people's perceptions of the company or the product. Will the people think that the brand is expensive? What do they want the perceived value of wine brand to be? Branding is positioning your company as the expert and people come to you. Once you take a stand for something, you will naturally get people hunting you down wanting to buy the product. And that is the topic for today's meeting. The two CEO of the project