CHAPTER SEVENTY-SEVEN - FACING CHALLENGES

One particularly memorable interview was with a candidate named Alex for a key marketing position. As Alex walked into the temporary office space, Mara was struck by their confident demeanor and sharp attire. "Thank you for coming in, Alex," Mara began, gesturing for them to take a seat. "I was impressed by your resume. Can you tell me a bit more about your experience in digital marketing?" Alex leaned forward, their eyes lighting up. "Of course. In my previous role at TechInnovate, I led a team that increased our social media engagement by 200% over six months. We implemented a multi-channel strategy that—" As Alex continued, Mara found herself nodding along, impressed by their knowledge and enthusiasm. However, when she asked about experience with more traditional marketing methods, Alex's confidence seemed to waver. "To be honest," Alex admitted, "I haven't had much experience with print or television advertising. My focus has been primarily digital." Mara made a note on her pa