Chapter 125: The Courage Cost

Marie felt a surge of pride. Once a wide-eyed child full of hope, their son had grown into a brilliant scientist and a movement leader for the environment. Not only had he inherited their tenacity, but he had transcended it by directing his ardour towards concrete remedies. With unyielding resolve, Marie said, "We need to support him." "This could be the key to a truly sustainable future, a future where corporations prioritise the planet alongside profit." The days that followed were packed with activities. John and Marie connected Lucas with possible investors and partners by using their contacts and expertise. The trash management technique, which Lucas named "Project Phoenix" in honour of rebirth and fresh starts, attracted a lot of attention. Environmental organisations saw Project Mimic as a ray of hope since they were tired of having to play defence against large businesses. But there were many barriers in the way of achievement. A smear campaign was started by influential w